Solgar wanted to raise awareness for its premium product 7 Bone&Joint,
a natural supplement for joints aimed at the active +55. 

We positioned Solgar 7 as the gold standard in the joint care category by communicating with a premium look & feel.
By using a beautiful visual of a tranquil, natural setting, coupled with the scientific metatron (symbol of the brand, geometric figure representing the balance between science and nature), we showed Solgar’s unique difference in the category.
Animated gifs - mockups
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