Solgar wanted to raise awareness for its premium product 7 Bone&Joint,
a natural supplement for joints aimed at the active +55.
We positioned Solgar 7 as the gold standard in the joint care category by communicating with a premium look & feel.
By using a beautiful visual of a tranquil, natural setting, coupled with the scientific metatron (symbol of the brand, geometric figure representing the balance between science and nature), we showed Solgar’s unique difference in the category.
a natural supplement for joints aimed at the active +55.
We positioned Solgar 7 as the gold standard in the joint care category by communicating with a premium look & feel.
By using a beautiful visual of a tranquil, natural setting, coupled with the scientific metatron (symbol of the brand, geometric figure representing the balance between science and nature), we showed Solgar’s unique difference in the category.
![](https://cdn.myportfolio.com/2e04a7d77e5e42dfb5cba32a40fca68b/3a11564a081717c2a945d9d8_rw_1920.jpg?h=2603ade2070c275c057a13c89be18255)
![](https://cdn.myportfolio.com/2e04a7d77e5e42dfb5cba32a40fca68b/e310bd6fc04a8680549ecf44_rw_1920.jpg?h=d6f5bd41ff9c8e105e8b2acb6d354bbf)
![](https://cdn.myportfolio.com/2e04a7d77e5e42dfb5cba32a40fca68b/7dc714006e4f038950028d1d_rw_1920.jpg?h=17bdf1b4db36ee280801dd0b365972d4)
![](https://cdn.myportfolio.com/2e04a7d77e5e42dfb5cba32a40fca68b/ef4e995936f305e235740505_rw_1920.jpg?h=c903ffe734e15345a1d1257be5ac8f88)
![](https://cdn.myportfolio.com/2e04a7d77e5e42dfb5cba32a40fca68b/83763bf42afa2fcf136e81b3_rw_1920.jpg?h=4e945ae341280a697456ef08dc9f4ecd)
Animated gifs - mockups
![](https://cdn.myportfolio.com/2e04a7d77e5e42dfb5cba32a40fca68b/1038a2f3ae0731902bba5b06_rw_1200.gif?h=e4ae0e7d339f8c0cfc6a96bf050245fe)
![](https://cdn.myportfolio.com/2e04a7d77e5e42dfb5cba32a40fca68b/5010231b4afafbbdf5f3d9ca_rw_1200.gif?h=7892b984bc6f336bb53b972cc444c462)