APG Creative Strategy Awards 2019 - Bronze
With all the negativity and stigma that surrounds the morning after pill, it’s easy for women
to feel insecure in their decision to use it. We wanted to inspire and remind them that they are in control
of their own lives and are doing a responsible thing in protecting their possibilities.
to feel insecure in their decision to use it. We wanted to inspire and remind them that they are in control
of their own lives and are doing a responsible thing in protecting their possibilities.
We came up with the fully integrated campaign #MyMorningAfter to encourage women
to take ownership of their morning after.
FILM
to take ownership of their morning after.
FILM
KV
SOCIAL MEDIA (Instagram, YouTube, FB, VOD...)
SOCIAL IMPACT
We had immediate positive reactions to the #MyMorningAfter campaign on various medias.
We also experienced a strong organic growth amongst influencers, journalists and celebrities.
We had immediate positive reactions to the #MyMorningAfter campaign on various medias.
We also experienced a strong organic growth amongst influencers, journalists and celebrities.
