The aim was to give a new glamorous dimension to the brand.
We made the stories of dreamlike holidays play on the accessories and clothes of the holiday-makers.
This concept carried through the different media: print, TV and web. The campaign was a great success and is still active.
The claim: Where happiness means the world.
We made the stories of dreamlike holidays play on the accessories and clothes of the holiday-makers.
This concept carried through the different media: print, TV and web. The campaign was a great success and is still active.
The claim: Where happiness means the world.
